For Immediate Release
October 9, 2008
BANGOR, MAINE – Dunkin’ Donuts and the Override gas savings program are bringing power back to the nickel.
From now until Jan. 15 that’s exactly how much you’ll drive down your personal price of Irving gas every time you spend $20 at a participating Dunkin’ Donuts location with your registered Dunkin’ Donuts Card.
Simply use your Dunkin’ Donuts Card at one of more than 150 participating Dunkin’ Donuts locations in Maine and in select locations in New Hampshire. When your purchases add up to $20 – from one or more transactions – your gas savings immediately start to add up. If you spend as much as $40, you’ll shave off 10 cents from each gallon of Irving gas.
The next time you gas up at a participating Irving station, simply swipe your Dunkin’ Donuts Card at the pump and your gas price will roll back.
“The customer response to the gas savings program offered by Dunkin’ Donuts through the Override program is one of the most enthusiastic I’ve ever seen,” said Harry Hadiaris, Director of Business to Consumer Operations at Irving. “More and more people are using it, and more and more people tell us what it means to their household budgets. This five cent savings will make it even more useful for anyone and everyone who travels throughout New England.”
Dunkin’ Donuts savings can be redeemed at 200 participating Irving locations throughout New England. No matter where you earned your savings, any participating Irving station – from Providence, Rhode Island to Houlton, Maine – will be pleased to redeem them for you.
“Maybe you considered the nickel in your pocket spare change. No more. The five cents we’re offering is going to have a powerful impact on your price of gas, and the only thing you have to do to save is stop by your favorite participating Dunkin’ Donuts location - just like you always do,” said Todd Wallace, Field Marketing Manager for Dunkin’ Donuts Maine.
Restrictions may apply. For more information, visit Override.com.
About Dunkin’ Donuts Maine
Maine consumers have consistently voted Dunkin’ Donuts as having Maine’s “Best Coffee” in numerous polls and surveys. Founded in 1950, today Dunkin’ Donuts is the number one retailer of coffee by the cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin’ Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee and bagels than any other quick service restaurant in America. Dunkin’ Donuts has more than 6,700 shops in 29 countries worldwide. Based in Canton, Massachusetts, Dunkin’ Donuts is a subsidiary of Dunkin’ Brands, Inc. For more information, visit www.dunkindonuts.com.
About Irving Oil
Founded in 1924, Irving Oil is a regional refining and marketing company serving customers in New England and Eastern Canada with a range of finished energy products and complementary products and services. In 2003, Irving Oil became the first oil company to win a USEPA Clean Air Excellence award for its low sulfur gasoline. For more information, visit www.irvingoil.com.
About Override
Override, created in July 2007, is a network of highly respected retail brands that provides consumers an opportunity to lower their individual price of gas at the pump. Consumers can earn gas savings at participating Shaw’s Supermarkets and Dunkin’ Donuts, and the opportunity to save is also offered to more than 9,000 L.L. Bean employees through the Override employee program. Gas savings are redeemable at 200 participating Irving fuel locations throughout New England. For more information, please visit www.override.com.
