For Immediate Release
June 25, 2008
INTRODUCING OVERRIDE
Gas Savings Program Created by Shaw’s Supermarkets and Irving Oil Begins June 27
Consumers can override the price of gas at the pump
WORCESTER, MA – Beginning Friday, June 27, residents in the Worcester area will have a new and powerful tool to help save on the price of gas.
The program is called Override, and saving on gas is as simple as buying groceries at a local Shaw’s Supermarket and filling up at an Irving location. The name Override was chosen because the program gives consumers the power to override the price at the pump.
“Override is easy, it’s fast, it’s all electronic, and the best part is you don’t have to do anything different than you’re already doing today. We are incredibly excited to introduce this program to customers in the Worcester area just in time for their summer road trips,” said Harry Hadiaris, Director of Business to Consumer Operations for Irving. “Override is the right program at the right time.”
The minimum grocery purchase to start saving at Shaw’s is $50, which will reduce the per gallon price at the pump by 10 cents up to 20 gallons. Shoppers can save up to 60 cents off a gallon if their grocery purchase tops $300.
The savings will be recorded on their Shaw’s Rewards Card. The Card can then be used at a participating Irving gas location 24 hours after the savings have been earned. All savings will expire 15 days from the date the customer has earned them.
“Override is a perfect way for us to kick off the summer season, and it’s a very practical way for the customers of both retailers to save on gas,” said Larry Wahlstrom, President of Shaw’s. “Everybody will be stocking up on groceries, whether it’s for their regular family meals, or their annual July 4 barbecue. And when they shop at Shaw’s, they’ll save at Irving. It’s an incredible combination – and one that consumers have responded to in record numbers in Maine and New Hampshire for the past year. We’re excited to bring this program to the Worcester area.”
The program was introduced in New Hampshire in July 2007, and has been expanded because of the overwhelming popular demand. Customers can earn their gas savings at a participating Shaw’s until Sept. 4, and they can redeem their savings at a participating Irving location until Sept. 18.
"At Irving and Shaw’s we are committed to finding ways to bring additional value to our customers," said Hadiaris. "Override allows us to reward our customers for something they do almost every day - buy food for their families."
Earn your gas savings at these participating Shaw’s locations:
- Shaw’s Gold Star Blvd., Worcester
- Shaw’s Webster Square, Worcester
- 50 Boston Turnpike Rd., Shrewsbury
- 368 Southbridge St., Auburn
- 25 Water Tower Plaza, Leominster.
Redeem your gas savings at these participating Irving locations:
- 263 Grafton St., Worcester
- 154 Main St., Leicester
- Rt. 9 & Lawrence St., Northborough
- 1313 Water St., Fitchburg.
About Shaw's Supermarkets
Shaw's, Osco and Star Market are a division of SUPERVALU INC. Throughout the six New England states, there are more than 200 store locations employing approximately 28,000 associates. SUPERVALU INC. is one of the largest companies in the United States grocery channel with estimated annual sales of approximately $44 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,450 retail grocery locations. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery endpoints across the country. SUPERVALU currently has approximately 190,000 employees. For more information about Shaw's visit www.shaws.com or about SUPERVALU visit www.supervalu.com.
About Irving Oil
Founded in 1924, Irving Oil is a regional refining and marketing company serving customers in New England and Eastern Canada with a range of finished energy products, including gasoline, diesel, home heating fuel, jet fuel and complementary products and services. In 2003, Irving Oil became the first oil company to win a USEPA Clean Air Excellence award for its low sulphur gasoline. For more information, visit www.irvingoil.com.
| Media Contacts: | |
| Judy Chong | |
| Shaw's | |
| 508-313-3318 | |
| Paging Service 1-800-LESHAWS | |
