For Immediate Release
October 27, 2008
GAS SAVINGS PROGRAM WITH SHAW’S AND DUNKIN’ DONUTS CONTINUES TO GROW
Savings can be redeemed at more than 200 Irving stations in New England
PORTSMOUTH, NH – Override, New England’s premier gas savings program, is announcing that Shaw’s Supermarkets is extending the program until Dec. 31, 2008 and that the number of participating Dunkin’ Donuts locations is expanding by almost 200 stores.
The Dunkin’ Donuts expansion includes locations exclusively throughout New Hampshire.
There are 78 participating Shaw’s stores in Maine, New Hampshire, Vermont, Massachusetts and Rhode Island. The savings earned at Dunkin’ Donuts and Shaw’s are redeemable at 200 participating Irving locations in those five states.
“Override, in the space of one short year, has become an invaluable program for thousands and thousands of consumers throughout New England, and that’s because it puts money right back into the pockets of people who shop at Override’s retail partners,” said Harry Hadiaris. “We couldn’t be happier to have this program available to shoppers throughout the holiday season.”
Override operates on a simple principal. Customers shopping at either a participating Shaw’s or Dunkin’ Donuts locations earns savings on their next gas purchase with a minimum purchase. At Shaw’s, a minimum purchase of $50 earns 10 cents off a gallon of Irving gas. At Dunkin’ Donuts, purchases totalling $20 earns the customer 5 cents off their next Irving purchase.
Each purchase must be made with either the Shaw’s Rewards Card or a Dunkin’ Donuts Card. The customer also must register their Dunkin’ Donuts Card at dunkindonuts.com.
“The power of Override lies in the fact that when participants link their cards at Override.com, they are able to combine their savings from both retailers,” said Hadiaris. “It has a very real impact on the price of gas at the pump.”
Savings can be redeemed at Irving until Jan. 15, 2008.
“We could not be happier to be able to offer this great chance to save to our customers in New Hampshire,” said Tammy Monks, Manager of Marketing for Dunkin’ Donuts. “Where else in Maine or New Hampshire can you start your day with a delicious beverage of your choice, a healthy breakfast snack – and a chance to save on gas? At Dunkin’ Donuts, you can.”
Restrictions may apply. For more information, visit Override.com.
About Dunkin’ Donuts New Hampshire
Maine consumers have consistently voted Dunkin’ Donuts as having Maine’s “Best Coffee” in numerous polls and surveys. Founded in 1950, today Dunkin’ Donuts is the number one retailer of coffee by the cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin’ Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee and bagels than any other quick service restaurant in America. Dunkin’ Donuts has more than 6,700 shops in 29 countries worldwide. Based in Canton, Massachusetts, Dunkin’ Donuts is a subsidiary of Dunkin’ Brands, Inc. For more information, visit dunkindonuts.com.
About Irving Oil
Founded in 1924, Irving Oil is a regional refining and marketing company serving customers in New England and Eastern Canada with a range of finished energy products and complementary products and services. In 2003, Irving Oil became the first oil company to win a USEPA Clean Air Excellence award for its low sulfur gasoline. For more information, visit irvingoil.com.
About Override
Override, created in July 2007, is a network of highly respected retail brands that provides consumers an opportunity to lower their individual price of gas at the pump. Consumers can earn gas savings at participating Shaw’s Supermarkets and Dunkin’ Donuts, and the opportunity to save is also offered to more than 9,000 L.L. Bean employees through the Override employee program. Gas savings are redeemable at 200 participating Irving fuel locations throughout New England. For more information, please visit Override.com.
