Override executives have extensive and deep experience in both the fuel retail and the marketing services businesses.
Kathryn Barnicle, Director, Operations
Operations, integration, and customer experience
- 15 years of experience as a Human Capital and Operations professional specializing in strategy, leadership and organizational development, and program management
- Bachelor of Arts, University of Massachusetts at Amherst
Brian Bickford, COO
Client Services, digital services and product development
- 25 years of business development, marketing and sales experience with media, manufacturing and technology sectors. International experience in Asia, European and Russian markets.
- 15 years cross-platform, new media professional leading several interactive product placements with major media networks in the US and European Markets.
- Since 2003, serving as judge of the Internet Web Awards and International Internet Advertising competitions.
- Bachelors of Arts, University of Southern Maine; Masters of Science in IT, Marlboro College; and Masters of Business Administration, New Hampshire University.
Scott Bourget, CFO
Financial performance management
- 7 years as Controller and Director of Finance for multiple divisions within Irving Oil
- 15 years of finance and operational experience both at Irving Oil and privately held investment bank and advisory services firm
- Bachelor of Science, University of Maine
Mike Crosby, President
Financial performance, customer experience, and employee experience
- 6 years as Chief Operating Officer and 3 years as Chief Resource Officer at Irving Oil
- 5 years working for Cadbury Beverages’ Motts Division as Vice President, Knowledge Management
- Master of Business Administration, Western New England College and Bachelors of Science, Babson College
Mike Herbst, Director, Grocery Partners
Strategic partnership management and development, with emphasis in the grocery channel
- 18 years of experience in the CPG industry, including positions in sales, customer insights, and brand development at PepsiCo, Minute Maid, Cadbury Beverages, and Unilever
- Bachelor of Science, Siena College
Mike Houlihan, CTO
Systems infrastructure, applications development and implementation
- 20 years of information technology experience that spans consulting, systems development, and day-to-day operations
- 4 years overseeing convenience retail and fleet technology operations for Irving Oil
- Master of Business Administration, Boston University and Bachelor of Arts, Rutgers College
Renée Smyth, Director, Affinity Partners
Non-grocer partner relationships, program strategy, and national expansion
- 16 years of finance and new business development experience, specializing in public and private financings
- 10 years working in investment banking, overseeing M&A and new client relationships, including 3 years at First Albany as Vice President, Investment Banking Group
- Master of Business Administration, University of Hartford and Bachelor of Science, Ithaca College
Joe Wheeler, Chief Marketing Officer
Brand strategy and marketing operations
- 25 years of experience in selling, marketing and consulting including positions Bank of America, FleetBoston Financial, The Forum Corp, Hewlett-Packard and Xerox.
- Co-author of two books on marketing: Managing the Customer Experience (Prentice-Hall 2002) and The Ownership Quotient (HBS Press 2008)
- Master of Business Administration, Edinburgh Business School
